A deep-dive matchmaking event focused on helping Chinese food companies enter the Japanese market was successfully held in Changsha. The event, co-hosted by JYX EXPO and RX Japan, drew significant participation from representatives of Hunan food enterprises.

Liu Jiani, Head of JYX EXPO and Deputy Director of the Overseas Service Committee of the Hunan Prepared Dishes Industry Association, opened the event by explaining its context. She emphasized that under current Sino-Japanese trade dynamics, helping Hunan enterprises accurately access firsthand overseas market information is crucial for improving exhibition effectiveness and reducing export risks.

The sharing sessions were highly substantive. Experts from RX Japan analyzed new trends in Sino-Japanese trade, providing an in-depth look at market access opportunities and popular product categories in Japan’s food market. Subsequent discussions focused on the immense potential of the prepared dishes sector in Japan. RX Japan also introduced its resources and digital products designed to help companies achieve greater efficiency at exhibitions.

During the free discussion session, company representatives engaged actively with experts on practical issues such as product access and packaging compliance. Attendees noted that the event was highly informative, providing not only clarity on market trends but also precise entry points for exploring the Japanese market.